BRIEF — Personal Branding "Mas Bayu Saputra" (Signbright Neon Studio)

Untuk: sosmed specialist / tim ADV
Produk: ebook panduan usaha neon box & huruf timbul — kode NEON
Status aset: praktisi terkunci, LP live, iklan siap generate

1. Kenapa proyek ini ada

Produk edukasi tanpa sosok pengajar susah dipercaya. Untuk funnel rajut kita pakai Mbak Dewi —
sekarang funnel signage pakai Mas Bayu Saputra: teknisi yang mulai dari garasi rumah, sekarang
langganan ruko & instansi. Semua konten (LP, iklan, IG) harus memakai wajah yang sama.

2. Produk & funnel

3. Praktisi — Mas Bayu Saputra

⚠️ Wajah tidak boleh diganti-ganti. Semua gambar baru wajib digenerate pakai preset
bayu (foto rapi) / bayu-raw (konten TikTok mentah) — prompt lengkapnya ada di tab Prompt Gambar.
Jangan pakai stok foto atau AI generik: wajah beda antara IG dan LP = trust hancur.

4. Akun Instagram (setelan awal)

Bio:
Bayu · Teknisi signage sejak 2019 ⚡ Bikin neon box & huruf timbul dari garasi 300+ papan nama terpasang 🏪 Mau bisa juga? Caranya di sini 👇

Highlight (6): Kenalan · Proses · Hasil · Harga · Testi · Panduan

5. Arah konten

Ritme sama dengan playbook Dewi: 4 value : 1 jualan, feed = etalase rapi, reels & story = format
jurnal mentah (selfie workshop + teks CapCut). Konten yang terbukti di niche jasa:

1. Proses satisfying — bending akrilik, pasang LED, huruf nyala pertama kali (watch-through tinggi)
2. Hitungan cuan — "modal bahan X, harga jual Y" per proyek (angle pemenang di data iklan)
3. Jurnal progress — "DAY 1 buka jasa signage dari garasi", orderan masuk, pasang di ruko klien
4. Ngajarin — kesalahan pemula (LED kedip, akrilik retak, salah hitung harga)
5. Before/after ruko klien — toko gelap → papan nama menyala

6. Iklan

• Storyboard 15 detik siap pakai di tab Iklan Reels: frame acuan + prompt video Seedance
  pas 7000 karakter (TikTok pace, musik emosional, subtitle, CTA lisan
  "Pelajari bikin neon box di Signbright. Klik link di bawah, sekarang!").
• Setelan dari data akun 71: Advantage+ broad tanpa targeting gender, gambar statis untuk serap
  budget + reels untuk jangkauan, patokan sehat CPA < Rp45.000, di atas Rp60.000 hampir tidak
  untung di harga 99rb.

7. Aturan yang tidak boleh dilanggar

1. Wajah & nama praktisi tetap: Mas Bayu Saputra — generate hanya lewat preset.
2. Jangan klaim angka penghasilan spesifik yang tidak ada di LP; pakai klaim LP: margin per proyek
   & potensi ±Rp20jt/bln estimasi — jangan dinaikkan.
3. Link selalu ke LP signbright-mas-bayu-saputra (jangan ke slug lama).
4. Jualan keras hanya di story malam; feed maksimal 1 dari 5 konten.
5. Balas semua DM < 1 jam di jam kerja.

8. Checklist serah terima

• [ ] Akun IG dibuat sesuai bagian 4
• [ ] Unduh semua aset (tombol di atas halaman)
• [ ] Storyboard + prompt video diserahkan ke editor / digenerate di Seedance
• [ ] Konten minggu pertama: perkenalan → proses → hitungan cuan → ngajarin → jualan
• [ ] Screenshot chat klien asli dikumpulkan untuk story testi

LP live: id.ilmuwanlama.tech/signbright-mas-bayu-saputra — 99rb + bump, pixel & checkout aktif (payment sudah diaudit end-to-end).

Foto hero LP (sudah terpasang live) · klik = PNG asli

Section Profil Praktisi (sudah terpasang live) · klik = PNG asli

Frame acuan iklan 15 detik · klik = PNG asli

Bukti hero live di LP · klik = PNG asli

Prompt video Seedance 2.0 — 15 detik, PAS 7000 karakter

Upload STORYBOARD-neon.png sebagai Image 1, tempel prompt ini.

REFERENCE LOCK — Use Image 1 as the absolute appearance reference for every single frame. The video's very first frame must match Image 1 exactly: same pose, same framing, same props, same on-screen text, and all motion begins from that exact pose. The subject is the same Indonesian man in his mid-thirties shown in Image 1: warm medium-tan skin with real texture — visible pores, faint shine on the cheekbones, no retouching. Oval face with a defined jaw, light stubble on the chin and upper lip, thick natural eyebrows, dark brown eyes, short black hair under the same navy baseball cap. Friendly proud grin showing his upper teeth. Lean average build with working hands. He wears the exact plain navy crew-neck t-shirt with the small white SIGNBRIGHT chest print from Image 1. In his right hand, raised beside his face, he holds the finished glowing channel letter A with a warm white acrylic face and dark trim — it stays lit for the whole clip; his left arm is extended holding the phone. These are the only objects he ever holds.

BACKGROUND LOCK — the signage workshop from Image 1 stays completely static: dark corrugated walls, the red and white acrylic letter offcuts on the left wall, the tool pegboard behind him, the cluttered work table with acrylic scraps and tools at the back right, the warm work lights. Nothing moves in the background, nobody passes, no light changes except the steady glow of the letter.

SHOT — one single continuous take, vertical 9:16, front-camera phone selfie perspective at arm's length, chest-up framing exactly as Image 1. Subtle organic handheld micro-shake of a real selfie arm, never gimbal-smooth. One slow push-in to roughly 107% across the 15 seconds. No cuts, no transitions.

PACE — TikTok-style energy: he talks FAST and CRISP, around 155 to 165 words per minute, punchy and animated, no dead air, gestures snap quickly from beat to beat, yet every word stays perfectly clear and articulate. Lip-sync must match every syllable exactly.

TIMED ACTION, EMOTION AND DIALOGUE:
0.0–0.3: he is mid-pose exactly as in Image 1, a quick breath, eyes locked to the lens, already energised.
0.3–3.0: he tilts the glowing letter A toward the lens so its warm face catches the light, grinning, saying quickly and clearly, exactly: "Huruf nyala kayak gini, sekali proyek untungnya jutaan." — eyebrows up on "jutaan".
3.0–3.4: a quick beat, his grin turns a little nostalgic.
3.4–6.6: he says quickly and bright, exactly: "Aku mulainya dari garasi, modal kecil." — a small shrug and a glance around the workshop, then back to the lens, proud.
6.6–7.0: he sets the glowing letter down out of frame with a soft thud and leans roughly ten centimetres closer to the lens.
7.0–10.8: with his free hand making quick soft palm-up gestures, confident and driving, he says exactly: "Semua tekniknya aku tulis, lengkap, bergambar. Cuma sembilan puluh sembilan ribu." — a sharp little nod on "lengkap", eyebrows popping up on the price, eyes never leaving the lens.
10.8–11.0: micro beat, his smile widens in anticipation.
11.0–14.6: he points his index finger down toward the bottom of the frame with two quick taps in the air on the words "klik link", and says quickly and crystal clear, exactly: "Pelajari bikin neon box di Signbright. Klik link di bawah, sekarang!" — warm open grin, energy at its highest.
14.6–15.0: he holds the pointing pose and the grin as the music resolves, one final blink, end of clip.

VOICE — a mid-range Indonesian man's voice around thirty-five, warm and slightly gravelly, relaxed workshop energy sharpened into TikTok voice-note pace: fast, bright, punchy, confident, but friendly — never an announcer, never robotic. Crisp articulation on every word even at speed; extra emphasis punching the words "jutaan", the price "sembilan puluh sembilan ribu" and the brand name "Signbright" pronounced clearly. Tiny breath before the first and third lines, an audible smile on the last line.

MUSIC — an emotional melodic backing track runs the full 15 seconds and tells the same arc as the visuals: 0.0–3.0 a low intriguing pulse with a warm synth pad, like a workshop at night; 3.0–3.4 a quick gentle riser; 3.4–6.6 the track lifts into a hopeful warm build with soft guitar and a light beat as he remembers starting from his garage; 7.0–10.8 building brighter and fuller, driving forward while he explains; 11.0–14.6 the brightest, most emotional peak with a light rhythmic pulse pushing the call to action; 14.6–15.0 a soft satisfying resolve ending exactly with his held grin. The music is instrumental or soft wordless vocal hums only — no sung lyrics that fight his speech — and it is always mixed clearly UNDER his voice: his spoken words remain the loudest, clearest element at every moment, music ducking slightly whenever he speaks.

SOUND DETAIL — under the music: a soft thud when the letter is set down at second 7, the faint electric hum of the glowing letters. His voice sits close, dry, slightly compressed like a phone mic. No reverb, no whoosh, no cinematic sound design.

ON-SCREEN TEXT — the baked headline from Image 1 ('SATU PROYEK', 'CUAN JUTAAN', 'dari garasi rumah') stays exactly as rendered until second 3.0, then fades out over 0.4 seconds and never returns; do not redraw or morph it. From second 0 to the end, show Indonesian subtitles at the bottom-centre in the lower fifth of the frame: bold white sans-serif with a thin dark outline, no background box, maximum two short lines, appearing word-synced with his speech, TikTok caption style. Subtitle segments, spelled exactly: 0.3–3.0 'Huruf nyala kayak gini, sekali proyek untungnya jutaan.' · 3.4–6.6 'Aku mulainya dari garasi, modal kecil.' · 7.0–10.8 'Semua tekniknya aku tulis, lengkap. Cuma Rp99.000.' · 11.0–14.6 'Pelajari bikin neon box di Signbright. Klik link di bawah!' No other text anywhere.

LOOK — real mixed workshop lighting: warm work lamps, the glow of the letter on his face and shirt, darker shadowy background; mild sensor noise; slightly warm white balance; face sharp, background softly defocused; no colour grade, no cinematic contrast. It must look like real front-camera phone footage a technician recorded himself in his workshop — raw, TikTok energy.

DO NOT — no cuts, no scene change, no wardrobe or hair change, no other people or pets, no beauty filter or skin smoothing, no lens flare beyond the natural letter glow, no extra props, no logos other than described, no watermark, no English on screen or in speech, no sung lyrics over his voice, music never drowns the speech, subtitles never misspelled, and his face stays identical to Image 1 in every frame. His identity must stay locked to Image 1 at all times. Every gesture must read clearly on a small phone screen. The pacing must feel alive from the first frame to the last. Movement between beats must be quick but never jittery. His eye contact with the lens must never break except where noted. All timing boundaries are hard cues and must land on the stated seconds.

Semua gambar baru WAJIB pakai salah satu character lock ini (tempel di BELAKANG prompt adegan, dipisah koma) — wajah Mas Bayu otomatis konsisten. Tool: codex image gen / imagegen apa pun yang nurut prompt.

Character lock — foto rapi (LP, feed)

CHARACTER LOCK (must be identical every time): Mas Bayu, a 35-year-old Indonesian man. Warm medium-tan skin with real texture, visible pores, no retouching. Oval face with defined jaw, short neat black hair usually under a navy baseball cap, thick natural eyebrows, dark brown eyes, light stubble on the chin and upper lip, friendly focused expression with a modest confident half-smile. Lean average build with working hands. He wears a plain navy crew-neck t-shirt with a small white SIGNBRIGHT NEON STUDIO print on the chest, sometimes with a dark work apron. SETTING: a real Indonesian signage workshop - dark walls, metal shelving with power tools, acrylic sheets and aluminium profiles, a black work table with cutting mat, glowing LED channel letters and neon signs around. PHOTO STYLE: authentic candid photo, warm workshop lighting mixed with the glow of illuminated letters, real skin texture, natural shadows. STRICTLY NOT: 3D render, CGI, plastic skin, beauty filter, stock model look, studio flash.

Character lock — konten mentah TikTok (reels, story)

CHARACTER LOCK (must be identical every time): Mas Bayu, a 35-year-old Indonesian man. Warm medium-tan skin, oval face with defined jaw, short black hair under a navy baseball cap, thick eyebrows, dark brown eyes, light stubble, friendly confident face. Lean average build. Plain navy t-shirt with small white SIGNBRIGHT print. SETTING: an ordinary real Indonesian signage workshop, slightly messy - tools, acrylic offcuts, cables, glowing letter signs, dark walls. PHOTO STYLE: raw unpolished front-camera phone selfie or phone propped on a shelf, slightly uneven framing, mixed workshop lighting, mild digital noise, NOT colour-graded, it must look like a real technician filming his own daily update. TEXT OVERLAY STYLE when text is requested: heavy bold white sans-serif Indonesian text with a hard black outline laid straight over the photo like a CapCut caption, big and blunt. STRICTLY NOT: 3D render, CGI, glossy skin, beauty filter, studio lighting, tidy branded design.

Contoh prompt adegan (tinggal ganti adegannya)

A raw front-camera phone selfie of Mas Bayu in his signage workshop holding a freshly lit channel letter toward the camera, proud grin. Across the top, huge bold white Indonesian text with a hard black outline reading exactly 'TULIS HOOK DI SINI'. Spell exactly, no other words. Vertical 9:16. No watermark.